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Privacy policy

Privacy Policy – Alkalyfe

This Privacy Policy explains how Alkalyfe collects, uses, and protects your personal information when you visit or make a purchase from Alkalyfe.co.uk (the “Site”). By using our Site, you agree to the practices described in this policy.

1. Information We Collect

a. Device Information

When you visit our Site, we automatically collect details such as:

  • Your web browser type, IP address, and time zone

  • Cookies stored on your device

  • Pages or products you view

  • Websites or search terms that referred you to our Site

  • Your interactions with the Site

We collect this data using:

  • Cookies – Small files stored on your device to improve your browsing experience. Learn more at allaboutcookies.org.

  • Log Files – Track actions on our Site, including IP address, browser type, and time stamps.

  • Pixels / Tags / Web Beacons – Monitor browsing patterns and engagement.

b. Order Information

When you purchase or attempt to purchase from Alkalyfe, we collect:

  • Name

  • Billing and shipping address

  • Payment details (e.g., credit/debit card info)

  • Email address

  • Phone number

“Personal Information” in this policy means both Device Information and Order Information.

2. How We Use Your Information

We use your Personal Information to:

  • Process and fulfil orders (including payments, shipping, and confirmation emails)

  • Communicate about your orders or account

  • Screen for potential fraud or suspicious activity

  • Improve our website experience and product offerings

  • Send marketing communications (if you opt-in)

3. Sharing Your Information

We share your Personal Information with trusted third parties to operate our business:

  • WooCommerce – Our e-commerce platform

  • Payment Gateways – Such as Stripe or PayPal, to process secure payments

  • Analytics Tools – Such as Google Analytics, to understand visitor behaviour

  • Shipping Partners – For order delivery (e.g., courier services)

We may also share your information to comply with laws or protect our rights.

4. Behavioural Advertising

We may use your information for targeted advertising.
You can opt out here:

Or visit the Digital Advertising Alliance opt-out portal.

5. Do Not Track

We do not alter our data collection when we receive a “Do Not Track” signal.

6. Your Rights

If you are a European resident, you have the right to:

  • Access the information we hold about you

  • Request updates or corrections

  • Request the deletion of your information

Your data may be transferred outside Europe, including to the USA.

7. Data Retention

We store Order Information for our records unless you request deletion.

8. Changes

We reserve the right to update this Privacy Policy to reflect changes in our practices or to comply with applicable laws.

9. Contact Us

For any privacy-related questions, contact us:
 Email: info@alkalyfe.co.uk
 Address: Fern Hill Business Centre, Todd St Fernhill, Bury BL9 5BJ, UK 

Cookie Policy – Alkalyfe

When you visit Alkalyfe.co.uk, we use cookies to:

  • Improve your shopping experience

  • Remember your preferences

  • Offer personalised product recommendations

  • Analyse site performance

Types of Cookies We Use

  1. Necessary Cookies – Enable core site functionality (cart, checkout, account login)

  2. Functional Cookies – Save preferences like currency, language, or shipping country

  3. Analytics Cookies – Track visitor behaviour for improvements

  4. Performance Cookies – Ensure the website runs smoothly

  5. Advertising Cookies – Show relevant ads based on your browsing history

You can manage or block cookies via your browser settings, but some features may not work properly without them.